I'm Ines Lu, Lead Product Experience in B2B SaaS.
I'm Ines Lu, Lead Product Experience in B2B SaaS.
I design and structure complex product ecosystems — from discovery and problem framing to scalable experience architecture.
I design and structure complex product ecosystems — from discovery and problem framing to scalable experience architecture.
Chinese-born French designer with 10+ years across agency, startup and enterprise environments, currently leading product experience at Iconosquare and working on enterprise-grade systems at Wedia.
Chinese-born French designer with 10+ years across agency, startup and enterprise environments, currently leading product experience at Iconosquare and working on enterprise-grade systems at Wedia.
Some Case Studies
Iconosquare
Scheduler Redesign
Faster, Smoother, Effortless Publishing
Iconosquare
Scheduler Redesign
Faster, Smoother, Effortless Publishing
Iconosquare
Scheduler Redesign
Faster, Smoother, Effortless Publishing
Iconosquare
Coming Soon
Navigation Revamp
Preparing the Experience for Upmarket Growth
Iconosquare
Coming Soon
Navigation Revamp
Preparing the Experience for Upmarket Growth
Iconosquare
Coming Soon
Navigation Revamp
Preparing the Experience for Upmarket Growth
Iconosquare
Coming Soon
Mobile APP Redesign
Repositioning Mobile in the Ecosystem
Iconosquare
Coming Soon
Mobile APP Redesign
Repositioning Mobile in the Ecosystem
Iconosquare
Coming Soon
Mobile APP Redesign
Repositioning Mobile in the Ecosystem
Some Focused Initiative
Career Timeline
2022 - Now
2022 - Now
Lead Product Experience
Lead Product Experience
Lead Product Experience
2021 - Now
2021 - Now
UX Designer
UX Designer
UX Designer
2018 - 2020
2018 - 2020
UX/UI Designer
UX/UI Designer
UX/UI Designer
2016 - 2018
2016 - 2018
🚛 New Portfolio on the way
Stay tuned and, as always, here to serve -
Your Humble UX
© Crafted by Ines Lu - keeps on designing ✨. 2025